|
Post by MikuMatt on Feb 5, 2018 12:19:04 GMT
www.gamesindustry.biz/amp/2018-02-05-gungho-details-puzzle-and-dragons-rescue-plan-following-further-decline#click=https://t.co/zs5Qvn1F0yPuzzle & Dragons, one of the biggest success stories in mobile development, is in dire straights. I don't think the mobile market is going to disappear - there's too much money in it. I do, however, think that it is going to be absolutely dominated by a tiny few companies that are able to brute force their way to the top of the app stores, and there just won't be any scraps left for anyone else. It's such a pity. For board games, strategy games and RPGs, mobile promised so much, but Google and Apple have comprehensively failed to provide an environment in which premium-priced titles can be competitive, and so the whole market has fallen into one of the most brutally combative races to the bottom that we've ever seen. I fear the rest of the industry isn't far behind if developers and publishers can't convince people to pay full price for games and not wait for Steam sales or bundles.
|
|
|
Post by poodlemum on Feb 5, 2018 19:41:23 GMT
Well, this is interesting .. but really seems to be part of the pattern of mobile game trajectories? Similar to Angry Birds, we get the outrageous success, desperate consolidation, and finally attrition. To me, this pattern seems to be built into the mobile model. But you know more about the market than I do.
|
|
|
Post by MikuMatt on Feb 5, 2018 23:52:48 GMT
Well, this is interesting .. but really seems to be part of the pattern of mobile game trajectories? Similar to Angry Birds, we get the outrageous success, desperate consolidation, and finally attrition. To me, this pattern seems to be built into the mobile model. But you know more about the market than I do. Angry Birds is a good example of a bubble bursting I feel - in that case, it was the bubble for "premium" prices mobile games, and that was killed off by the emergence of free-to-play. Now you can't release a mobile game for even $0.99 without sales expectations being slashed. So yeah, I think the free-to-play space is going through that same thing now. It'll be interesting to see what emerges as the next future of mobile gaming... or if people with mobile phones simple stick to Clash of Clans forever more.
|
|
|
Post by poodlemum on Feb 6, 2018 10:07:17 GMT
|
|
|
Post by MikuMatt on Feb 6, 2018 22:42:03 GMT
I would certainly hope that Square Enix was one of the publishers on the top of the pile when it comes to mobile games; Nintendo, Activision (via King etc), and EA as well. There's certainly not going to be an end to the money being in mobile gaming, but from what I've observed (and talked about with other developers), that money's going to an increasingly small group of publishers. The ones that can afford to spend really big on customer acquisition, because it seems like retention is relatively good in the mobile space, so people are less willing to try new games once they've found one they liked. But those glorious days where every developer would cobble together a mobile game, and every young developer would be working on a mobile game on the side as they worked at EA or whatever in the hopes of breaking away and starting a new company of their own.... those days are over. It's not an indie-friendly space any more, sadly. Back to PC and itch.io for those devs.
|
|